This permanent magnets operate independently of a power supply. Due to the specific arrangement of a group of permanent magnets, the magnet field lines act on the magnet pole and the load, or are deflected in the magnet housing so that the poles are not magnetized. In position “ON”, the magnetic field lines are guided via the poles through the load. The magnet is active. In position “OFF”, the magnet pole surfaces are neutral and the magnet is therefore switched off. The load lifting magnet consists of individual standardized components. The inside of the magnet comprises the actual magnet system consisting of a reversing magnet system, the magnet assembly and the magnet poles.